
I was doing a little reading about the Microsofts Zune music player and the price scheme and it's just amazing.
They've devised a points system through which you buy music from them.
Songs cost 79 points... not 79 cents. 79 points is equal to about 99 cents. But it sounds cheaper....
It gets better. You can't just buy any arbitrary amount of points, like for example the exact amount you actually need. That would start to make sense.
You can purchase points in denominations of $5 for 400 points, $15 for 1,200, $25 for 2,000 and $50 for 4,000.
So if I wanted to buy just one song, I'd have to put in $5 for 400 points and if I wanted to buy an album (about 800 points) I'd have to buy 1,200 points or $15.
Carl Howe writing for Blackfriars' Marketing writes something along the lines of: If Microsoft spent as much time developing a great piece of hardware as they did hatching this pricing scheme they might actually have something.
For the exact quote and the rest of the article check out the
Blackfriars' Marketing blog